MEET TYLER MCDONOUGH
WHO I AM
Hello! My name is Tyler McDonough and I am a graduate from the University of Notre Dame with a Bachelor's degree in Marketing and a minor in Sustainability. I am the youngest of five siblings, all of whom went to Notre Dame (so no pressure to get in or go there!).
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I got into marketing because I am interested in learning more about what drives consumer decision-making. The combination of utilizing an analytical mindset—leveraging data to predict and understand trends—coupled with a creative mindset when forming solutions to marketing problems is what intrigues me most. I am also interested in breaking into the renewable energy sector, as this is where my passion to better the earth lies.
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Outside of school and my professional aspirations, I enjoy traveling, volunteering, playing basketball/volleyball, spending time with my family, breaking world records, and even learning to fly planes! I believe it is important to keep challenging myself to remain curious and try new things.
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PROFESSIONAL HISTORY
My Qualifications
Analyst, Performance Intelligence
Edelman DXI
September 2023 - Present
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Oversee campaign data management, delivering monthly strategic insights to internal teams to guide marketing strategies
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Prepare detailed wrap reports on campaign and quarterly performance, providing actionable insights to clients for future campaign enhancements
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Utilize analytics tools like Google Analytics and Adobe Analytics to monitor and report on website performance
Junior Associate, Performance Intelligence
Edelman DXI
October 2022 - September 2023
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Spearheaded data overhaul project, implementing a streamlined data process across various channels using Datorama, optimizing reporting efficiency for the client
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Managed and optimized advertising campaigns for Consumer Packaged Goods (CPG) brands, driving consumer-focused marketing initiatives across both eCommerce and social channels
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Conducted in-depth data analysis to extract actionable insights, facilitating informed decision-making and strategic planning for a client in the beverage industry
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Effectively helped manage a $16 million budget, ensuring adherence to financial constraints and efficient resource allocation
STRATEGIC INTELLIGENCE INTERN
DAIRY MANAGEMENT INC.
June 2021 - August 2021
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Performed daily signal scanning on 5 opportunity zones within the dairy industry
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Developed research reports on the dairy industry ranging from market research to gathering specific data on opportunities and threats
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Presented research on dairy sustainability messaging and provided insights on how to improve communications
FOUNDER, SKOGAFOSS
May 2020 - November 2020
Founded sustainable clothing company with a goal to positively impact the Earth by using eco-friendly materials and planting trees with each purchase, resulting in 1,000 trees planted to date
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Managed sales and logistics of 25+ products using custom Shopify site
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Built engaged audience of 1,000+ Instagram followers in 6 months by creating sharable content and running t-shirt giveaways
MARKETING INTERN
PLANMECA
June 2019 - August 2019
Compiled research on the dental scalers market and delivered a go-to- market strategy to the Planmeca leadership team with a goal to have 20% of the market share within 5 years
ACADEMIC EXPERIENCE
University of Notre Dame
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August 2018 - May 2022
BACHELOR OF BUSINESS ADMINISTRATION, MARKETING
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MINOR: SUSTAINABILITY
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GPA: 3.64
CONTACT
Thank you for reviewing my Personal Profile. Please get in touch to find out more.
(224)-475-7267